Understand and optimize your users' journeys - funnel - USQL


Watch the video

Vous voulez savoir combien d’utilisateurs abandonnent votre tunnel d’achat et à quelle étape ?

Dans cette vidéo, on vous montre comment utiliser Dynatrace Digital Experience pour créer un funnel de conversion personnalisé et analyser chaque étape de votre parcours de vente 🔍

💡 Vous apprendrez à :
✅ Identifier les étapes clés du parcours (landing → panier → paiement)
✅ Construire un funnel dans Dynatrace basé sur des événements RUM (Real User Monitoring)
✅ Mesurer les taux de conversion, les abandons et les anomalies par étape
✅ Visualiser les points de friction : lenteurs, erreurs, comportements utilisateur
✅ Optimiser votre UX et améliorer vos performances business grâce aux données réelles

📈 Bonus : exemple concret d’un funnel e-commerce + conseils pour segmenter par device, pays ou navigateur.

🎯 Une vidéo indispensable pour les équipes UX, produit, e-commerce, marketing ou DevOps orientés business.

👉 Transformez vos métriques RUM en leviers d’action concrets pour booster votre taux de conversion !

Course Glossary

AIOps (Artificial Intelligence for IT Operations)

The use of artificial intelligence and machine learning to automate and improve IT operations (e.g., anomaly detection, reducing alert noise).

OpenTelemetry

An open source framework providing standards, APIs, and SDKs to collect and export observability data (traces, metrics, logs) in an agnostic way.

Recommended Articles

License consumption types

Understand the evolution of billing in Dynatrace: the difference between the ...

Grafana Alloy: The importance of Self-Monitoring

Discover why and how to configure Grafana Alloy so that it monitors itself, c...

Grafana Alloy: Understanding and exploiting the User Interface (UI)

Discover how to enable, secure, and use Grafana Alloy's built-in web interfac...

Grafana Alloy: Introduction and Architecture

Discover the fundamental concepts of Grafana Alloy, the transition from the s...

Grafana Alloy: Syntax and Configuration (Alloy Language)

Master Grafana Alloy's declarative syntax (River language), learn to manipula...

Grafana Alloy: Metrics Collection (Prometheus & Ecosystem)

Learn how to configure Grafana Alloy to collect, transform, and forward metri...

Grafana Alloy: Log Management with Loki

Discover how to configure Grafana Alloy to read log files, journald, or netwo...

Grafana Alloy: Trace Management with Tempo

Dive into distributed trace processing. Learn how to ingest OTLP, Jaeger, or ...

Grafana Alloy: Continuous Profiling with Pyroscope

Discover how to configure continuous profiling in your environments using Gra...

Grafana Alloy: Advanced Deployment and Clustering

Learn how to manage large-scale Grafana Alloy deployments. Configure Clusteri...

Grafana Assistant: AI at the service of observability

Discover Grafana Assistant, the artificial intelligence integrated into Grafa...

Grafana Alloy vs Dynatrace ActiveGate: Which one to choose?

Comparison between Grafana Alloy and Dynatrace ActiveGate. Understand the fun...