1. What is Opportunity Insights for? #
Prioritize digital experience optimizations by predicted business impact.
The principle #
Opportunity Insights applies predictive AI to historical RUM data to estimate which performance improvements or error fixes would pay off most. It is part of the Dynatrace Business Insights service.
2. Key features #
What the app offers.
Overview #
| Feature | Role |
|---|---|
| Prédiction | Estimate of an improvement’s effect on conversion |
| Modèle causal | Identifies the performance metrics and errors that weigh most |
| Priorisation | Ranks work by potential return |
3. Getting started #
First steps.
Step by step #
- Collect enough RUM data on the site.
- Open the app and browse ranked opportunities.
- Pick the top ones and hand them to teams.
- Measure the real effect after the fix.
Prerequisites #
- Business Insights service subscription (the app is reserved for it).
An estimate, not a guarantee. The displayed impact is a prediction: validate it with a conversion funnel before and after, as seen in the Faro course.
Sources #
From the official documentation consulted in November 2026: labels and availability change with platform versions.
